The Challenge

Peyrelongue, a prestigious legacy jewelry store in Mexico with decades of excellence in luxury retail, needed a better way to manage and visualize key business data. Their existing ERP system, offered limited reporting functionality that didn’t meet the needs of a fast-moving sales and operations team.

The main pain points included:

Inability to create custom reports with visual insights tailored to business goals.
No advanced filtering to ensure that staff only accessed data relevant to their roles or assigned clients.
Lack of email automation, preventing proactive communication across divisions, stores, and brands.

With a growing team and complex inventory and sales structures, Peyrelongue needed a system that would enable fast, precise, and actionable reporting.

The Solution

Base Labs built a custom reporting platform tailored to Peyrelongue’s internal workflows—fully integrated with their existing ERP system, but designed for clarity, speed, and ease of use for Peyrelongue’s team.

Key features delivered:

User-specific filtered reports, making it easy for sales associates, managers, and executives to see only the data that matters to them.
A central admin dashboard that enables company-wide visibility and control.
Smart search functionality for quick navigation through complex datasets.
Automated sales average calculations, customizable by product line, brand, or other business-specific criteria.
Email automation, including personalized reminders about overdue balances and sales updates.
Electronic note generation, giving sales teams fast access to customer history and transaction records—all downloadable within the platform.

All of this is protected by a role-based access system to ensure information is securely distributed and aligned with organizational permissions.

The Results

The project has already had a measurable impact:

85%+ of the required reports were implemented successfully.
A new dashboard view is now actively used by Peyrelongue’s leadership and sales teams.
The electronic note system is fully functional and simplifies communication with customers.
Role-based access ensures Peyrelongue’s data remains secure and accessible only to authorized team members.

With this custom solution, Peyrelongue now enjoys the power of enterprise reporting—without the complexity—ensuring better decision-making and smoother daily operations across the board.